The real worth of your web designer

For years web designers have gotten the short end of the stick, they are the hair dressers of the computer age. Your website and your web designer should be one of the most important parts to your company today. Facebook, Twitter, Google. Is your company there? Can you be found on Google? Did you have a designer make your facebook fan page, or did your niece make it? Do you have a web designer running marketing promo’s in twitter, or are you talking about what restaurant you ate at last night? Not only does a web designer have to know social media, but they have to know SEO, Email servers, Animations and Graphics. A web designer has to be versatile and ready to cut hair to any style the next client that walks through the door asks for. This week does your company have a mullet and maybe next week you want a mohawk?

Now do you have a family friend make you a company website, or do you realize its time to pay for a real website? Well let me see if I can show you the real worth of your web designer…

With the ready accessibility of internet, websites are the leading method of getting information about products and services. That’s why it has become vital for businesses to have an online presence. People don’t go through the yellow pages anymore or look through ads; they Google. Everyone Needs a Good Web Designer to implement an online strategy for their website. I once herd someone say, “If you can’t be found on Google do you really exist”? That’s why having an experienced web designer is so important; web design is no longer just about creating a website, it’s about helping people find you online.With the rising availability of internet access, more and more companies are relying on websites for their marketing. That’s because websites have become the top method of finding information on products and services before actually buying them.

Most people don’t go through the phone book or through TV ads anymore; they go to a search engine and they look for what they need. And 9 out of 10 people go for the first one that appears on the search engine list. Because of this, it has become crucial for most businesses to have a website that will show up in the results, making the demand for an experienced web designer’s rise once again. Companies are now realizing these key players are an important part to any business. The internet has become a part of everyday life for many of us. It would be difficult to find a person that doesn’t have access to the internet in one way or another. It is quickly transforming how we run our lives and it is also changing how consumers find products and services. When most people are in need of products and services, the first step is usually to look up likely companies and businesses online. And most people often go for whatever’s first on the search engine list. That’s why it has become so important for businesses to have websites and for them to rank high in search engine results which makes having an experienced web designer much more important.

A good web designer would know how to design a website to make it easier for search engines to find it. Also, it’s not just about search engine optimization; there’s also the content such as the graphics design, written content and videos. A business needs the website to portray just the right image that would appeal to its demographic. It also needs the website to be able to deliver important information almost immediately and to encourage the visitor to take the next step, like buying the product or paying the business a visit.

As a business, you’ll need a web designer that knows all about optimizing a website for search engines to make it easier for search engines to find. Other than search engine optimization, there’s also the content to consider; whether its graphics, videos or articles, content is king in web design. Company’s are always focused on branding trying to create just the right kind of image for its potential customers and a website should be able to capture that image. A web designer should also be able to make the important information catch the visitor’s attention and encourage them to take action, like buy the product or sign up for a newsletter. An experienced and skilled web designer would not only be able to create a functional and catchy website for your company, they should also be able to make the website easier to find for search engines. More than internet marketing strategies and methods, they should also have a firm grasp of the importance of content like the graphics, videos and articles.

By creating an online presence for your business, you’re reaching out to hundreds if not thousands of people in your area that use the internet. And an experienced website designer will know how to capitalize on that to make your website a powerful marketing tool. That’s why a web designer is responsible for more than just the actual website construction; conceptualization and knowledge on effective online marketing methods should be part of the job. By having an online presence, a business can reach out to potential customers that fit a specific demographic so that it can get the right kind of attention. Not only that, but a professional website designer will know how to design a website so that it can capitalize on a business’s strengths and become a powerful marketing tool. That’s why a web designer’s job extends beyond just web development; conceptualization and design play large parts in creating an effective business website. A good website designer will know how to focus a website to appeal to a certain niche, making the website a powerful online marketing tool.

Since there are multiple factors effecting each and every website, finding just the right kind of web designer can be a little tricky. But how do we find a good and reliable web designer that’s just right for the job? The first thing that you should look at is their portfolio. Check out the previous companies that have worked with the website designer that you are considering and see how their websites are doing. Also check out the services that the web designer is offering. Does it stop at graphic design and web development or does it extend beyond search engine optimization and internet marketing?

But finding an experienced and reliable web designer can be tricky, simply because the online community is filled with people who call themselves web designers. The first thing that you need to keep an eye out for are the ones who only have 2 to 3 websites on their portfolio. They just don’t have the experience of long term projects or even website up keep. Your site could require something that the sites in their portfolio don’t have. This means they will “bubble gum” something together for you. Basically they are under a time limit it finish your website in a timely manor. This means they don’t have time to test out various methods to do something new. You will get the first piece of chewing gum code that stays in place.

A designer with enough websites under their belt will have run into many of these coding hurdles before and will have their own supply of working scripts that have been tested. They will just cut and paste this working code into the project and move on. Most web designers will have folders on their computer stuffed with spare scripts and working frames where they can pull from to create reliable custom scripts for each website. Look for a web designer that has a vast portfolio, and visit the sites they have done. Click on different links and see how the pages function. Every web designer will have a different look and feel to the way a website functions.

If you’ve narrowed your list, try contacting the web designer you have in mind and set up a meeting. It’s highly likely that a skilled web designer will know more about what your business will need in entering the online community, so if he comes up with some interesting ideas then he might just fit the bill. If you already have a few web designers that you’re considering, try setting up a meeting and ask them what they can do for your business. If they have a few interesting ideas and if they can give you an actual strategy and a set of goals, then you’re on the right track. If it feels like you are having to come up with all the ideas, this is not the web designer for you. A good web designer 90% of us, will be brain storming while we are talking to you. The ideas should be flying out and it should feel like the designer is on your same wave length.